Fordlandia
The Rise and Fall of Henry Ford's Forgotten Jungle City
Get The Book — Amazon, Opens in a new window. Other retailers & formats ↓About Fordlandia
Greg Grandin recounts Henry Ford's effort to build an industrial rubber settlement in the Brazilian Amazon and the collision of corporate ambition with ecology, labor, culture, and local conditions.
The book connects South American resources to globalization, corporate power, and competing ideas of modernization.
Why I include it
Use this Brazilian case study to bridge the regional path with Rise and Strain of Globalization.
