On July 27–28, 2022, I had the privilege of joining the National Retail Federation’s Retail Advocates Summit in Washington, D.C. This event is the retail industry’s premier advocacy program, where small business leaders connect directly with lawmakers to share stories and highlight the critical contributions retailers make to their communities.
For over a century, the NRF has convened retailers, from department stores to Main Street entrepreneurs, to ensure our voices are heard. At the 2022 Summit, the focus was clear: celebrating advocacy in action and reminding policymakers of retail’s role in driving the economy, creating jobs, and strengthening communities.
Honored as a 2022 Retail Advocacy Leader
As CEO of Ravenox, an American manufacturer and retailer, I was named a 2022 Retail Advocates Summit honoree. Being recognized alongside other passionate small business leaders underscored my commitment to not just growing my own business, but also advocating for policies that empower all entrepreneurs.
Ravenox CEO Sean Brownlee presents Rep. Jaime Herrera Beutler (R-Wash) with the Hero of Main Street Award
Ravenox CEO, Sean Brownlee, presents Rep. Ted Budd (R-NC-13) with the Hero of Main Street Award
At the Summit, I had the honor of presenting several lawmakers with NRF’s Hero of Main Street Award, recognizing their support of retail businesses and their impact on local economies.
Celebrating Retail Champions
Another highlight of the Summit was the announcement of the America’s Retail Champion Award. Out of 34 finalists, five small businesses were recognized for their outstanding advocacy.
2022 America’s Retail Champion Margaret Barrows, owner of It’s Nola Snacks, with VP of Supply Chain and Customs Policy at NRF, John Gold
Congratulations to Margaret Barrows, owner of It’s Nola Snacks, who was named the 2022 America’s Retail Champion, as well as the other finalists:
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Jessica Bettencourt – Klem’s, Spencer, MA
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Bobby Djavaheri – Yedi Houseware, Los Angeles, CA
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April McClung – Emily’s Heirloom Pound Cakes, Homewood, AL
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Danny Reynolds – Stephenson’s of Elkhart, Inc., Elkhart, IN
Their work highlights how small retailers make a national impact through advocacy and community leadership.
The Retail Experience on Capitol Hill
The NRF also showcased “The Retail Experience,” an immersive exhibit on Capitol Hill designed to educate lawmakers about retail’s impact. It featured six interactive stations highlighting technology, workforce development, job creation, and industry transformation.
Ravenox CEO, Sean Brownlee, at the Retail Experience Showcase with Ravenox products
This showcase was an incredible opportunity to demonstrate firsthand how companies like Ravenox contribute to innovation and job growth, while also reflecting the importance of U.S. manufacturing and retail.
Why Advocacy Matters
Retailers are their own best advocates. Legislators listen closely to the people and businesses they represent, which makes personal involvement critical. Advocacy helps ensure policies support small businesses, encourage innovation, and protect opportunities for growth.
At Ravenox, I see advocacy as part of leadership — whether presenting awards to lawmakers, joining national conversations, or demonstrating the tangible impact of American manufacturing and retail.
Looking Ahead
My participation in the NRF Retail Advocates Summit reinforced a long-term mission: to combine entrepreneurship with public policy advocacy in ways that strengthen small businesses nationwide. As the retail landscape evolves, I will continue to ensure that the voice of entrepreneurs is heard in the conversations shaping our future.