How certified small and diverse sellers achieve growth with Amazon Business

Ravenox’s CEO Sean Brownlee shares strategies for small and diverse suppliers to take advantage of online procurement.

Featured in the June 13, 2022 publication of Supply Chain Dive, Mr. Brownlee discusses how Ravenox has used Amazon Business to find new buyers, expand into new product areas, improve customer service, and sell more products.

While Ravenox has always sold direct to consumers, a significant portion of its current business comes from working with commercial and government buyers.

Last year, the U.S. federal government spent 145.7 billion procurement dollars exclusively with small businesses, according to the U.S. Small Business Administration. Procurement spend devoted to certified businesses is increasing in the commercial sector as well, according to Amazon Business data. Selling to large government and B2B customers is a significant way for small and diverse-owned suppliers to gain sizable, repeat business. As numbers in this area grow, more companies are following in Ravenox’s footsteps and establishing digital procurement offerings to attract new revenue streams.

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